February Variety Star Brand Reputation Rankings Announced 2024

Feb 2, 2024

February Variety Star Brand Reputation Rankings Announced 2024

 

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 3 to February 3.

Lee Hyori topped this month’s list with a brand reputation index of 2,832,460 for February. High-ranking phrases in her keyword analysis included “Red Carpet,” “advertisement,” and “44 years old,” while her highest-ranking related terms included “host,” “honest,” and “reveal.” Lee Hyori’s positivity-negativity analysis also revealed a score of 85.81 percent positive reactions.

Yoo Jae Suk came in at a close second with a brand reputation index of 2,423,822, marking a 16.31 percent increase in his score since January.

Tak Jae Hoon took third place with a brand reputation index of 2,324,133, while Shin Dong Yup ranked fourth with an index of 2,251,219.

Finally, Jo Se Ho shot to fifth place after seeing a whopping 134.10 percent increase in his brand reputation index since last month. The star’s total score for February came out to 2,215,360.

Check out the top 30 for this month below!

  1. Lee Hyori
  2. Yoo Jae Suk
  3. Tak Jae Hoon
  4. Shin Dong Yup
  5. Jo Se Ho
  6. Kim Jong Kook
  7. Jun Hyun Moo
  8. Park Myung Soo
  9. Kim Sook
  10. Seo Jang Hoon
  11. Ahn Jung Hwan
  12. Park Na Rae
  13. Lee Kyung Kyu
  14. Kim Jong Min
  15. Kim Joon Ho
  16. Kim Gura
  17. HaHa
  18. Super Junior’s Kim Heechul
  19. Jang Do Yeon
  20. Kim Sung Joo
  21. Song Ji Hyo
  22. Lee Ji Hye
  23. Kang Ho Dong
  24. Yoon Jong Shin
  25. Yang Se Hyung
  26. Lee Soo Geun
  27. Cha Tae Hyun
  28. Jung Hyung Don
  29. Kim Shin Young
  30. Hong Hyun Hee

 

cr: Soompi

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