January Star Brand Reputation Rankings Announced 2024

Jan 31, 2024

January Star Brand Reputation Rankings Announced 2024

 

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of January!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 31, 2023 to January 31, 2024.

Soccer stars swept the top two spots on this month’s list: Son Heung Min took first place with a brand reputation index of 8,866,199, marking a 15.55 percent rise in his score since December.

Lee Kang In shot to second place after seeing a whopping 121.78 percent increase in his brand reputation index since last month, bringing his total score for January to 8,419,936.

Meanwhile, trot singer Lim Young Woong ranked third for the month with a brand reputation index of 7,658,822.

IU rose to fourth place after seeing a staggering 123.06 percent increase in her brand reputation index, bringing her total score for the month to 5,761,230.

Finally, SEVENTEEN rounded out the top five with a brand reputation index of 4,263,313, marking a modest 3.47 percent rise in their score since December.

Check out the top 30 for this month below!

  1. Son Heung Min
  2. Lee Kang In
  3. Lim Young Woong
  4. IU
  5. SEVENTEEN
  6. BLACKPINK
  7. Kim Min Jae
  8. IVE
  9. (G)I-DLE
  10. RIIZE
  11. Baek Jong Won
  12. Tak Jae Hoon
  13. Shin Hye Sun
  14. Girls’ Generation’s Taeyeon
  15. Super Junior
  16. Kim Yoo Jung
  17. Song Kang
  18. Yoo Jae Suk
  19. Lee Chan Won
  20. Han So Hee
  21. ASTRO’s Cha Eun Woo
  22. Jung Woo Sung
  23. NewJeans
  24. TWICE
  25. Girls’ Generation
  26. Park Ji Hyun
  27. Jang Nara
  28. BTS
  29. Young Tak
  30. aespa

 

cr: Soompi

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