December Boy Group Brand Reputation Rankings Announced 2023

Dec 8, 2023

December Boy Group Brand Reputation Rankings Announced 2023

 

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from November 9 to December 9.

BTS topped the list for the 67th consecutive month with a brand reputation index of 6,947,409 for December. High-ranking phrases in BTS’s keyword analysis included “enlist together,” “documentary,” and “Billboard,” while their highest-ranking related terms included “enlist,” “record,” and “reveal.” The group’s positivity-negativity analysis also revealed a score of 85.01 percent positive reactions.

Meanwhile, SEVENTEEN held onto their spot at second place with a brand reputation index of 5,055,902 for the month.

Stray Kids rose to third place with a brand reputation index of 4,050,224, marking an impressive 95.88 percent increase in their score since November.

ZEROBASEONE climbed to fourth place with a brand reputation index of 2,545,809, marking a 55.22 percent rise in their score since last month.

Finally, SHINee rounded out the top five with a brand reputation index of 2,047,834, marking a 52.02 percent increase in their score since November.

Check out the top 30 for this month below!

  1. BTS
  2. SEVENTEEN
  3. Stray Kids
  4. ZEROBASEONE
  5. SHINee
  6. NCT
  7. EXO
  8. RIIZE
  9. THE BOYZ
  10. VIXX
  11. Super Junior
  12. ENHYPEN
  13. ASTRO
  14. ATEEZ
  15. TREASURE
  16. MONSTA X
  17. WINNER
  18. TXT
  19. BTOB
  20. 2PM
  21. Wanna One
  22. Highlight
  23. BOYNEXTDOOR
  24. PENTAGON
  25. FANTASY BOYS
  26. Golden Child
  27. GOT7
  28. LUMINOUS
  29. SF9
  30. Block B

cr: Soompi

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