December Rookie Idol Group Brand Reputation Rankings Announced 2023

Dec 7, 2023

December Rookie Idol Group Brand Reputation Rankings Announced 2023

 

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from November 7 to December 7. Only idols who debuted in 2022 or later were considered for the rankings.

NewJeans topped the list for the eighth consecutive month with a brand reputation index of 4,120,010, marking an 8.93 percent increase in their score since November. High-ranking phrases in NewJeans’ keyword analysis included “Super Shy,” “Get Up,” and “Bunnies,” while their highest-ranking related terms included “record,” “race ahead,” and “chosen.” The group’s positivity-negativity analysis also revealed a score of 87.55 percent positive reactions.

RIIZE rose to second place after seeing a whopping 138.14 percent increase in their score since last month, bringing their brand reputation index to 3,219,122 for December.

YG Entertainment’s rookie girl group BABYMONSTER entered the rankings at third place with a brand reputation index of 2,051,726.

Meanwhile, ZEROBASEONE took fourth place with a brand reputation index of 1,794,334 for the month.

Finally, LE SSERAFIM came in at a close fifth with a brand reputation index of 1,774,686, marking an impressive 57.96 percent rise in their score since November.

Check out the top 30 for this month below!

  1. NewJeans
  2. RIIZE
  3. BABYMONSTER
  4. ZEROBASEONE
  5. LE SSERAFIM
  6. NMIXX
  7. H1-KEY
  8. BOYNEXTDOOR
  9. KISS OF LIFE
  10. Kep1er
  11. CSR
  12. FANTASY BOYS
  13. tripleS
  14. &TEAM
  15. PLAVE
  16. EVNNE
  17. IRRIS
  18. CLASS:y
  19. NINE.i
  20. The Wind
  21. ARTBEAT
  22. TEMPEST
  23. mimiirose
  24. xikers
  25. YOUNITE
  26. Queenz Eye
  27. SUPERKIND
  28. XODIAC
  29. n.SSign
  30. LIMELIGHT

 

cr: Soompi

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