August Girl Group Brand Reputation Rankings Announced 2023

Aug 13, 2023

August Girl Group Brand Reputation Rankings Announced 2023

 

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from July 13 to August 13.

NewJeans topped the list for the second consecutive month with a brand reputation index of 8,246,017, marking a 44.56 percent rise in their score since July. High-ranking phrases in the group’s keyword analysis included “Jamboree,” “Hype Boy,” and “Super Shy,” while their highest-ranking related terms included “participate,” “perform,” and “surpass.” NewJeans’ positivity-negativity analysis also revealed a score of 85.07 percent positive reactions.

BLACKPINK rose to second place for the month with a brand reputation index of 4,206,378, marking a 1.35 percent increase in their score since July.

LE SSERAFIM climbed to third place with a brand reputation index of 3,390,502, marking a 21.30 percent rise in their score since last month.

IVE came in at a close fourth with a brand reputation index of 3,220,636, marking a 9.60 percent increase in their score since July.

Finally, (G)I-DLE rounded out the top five for August with a brand reputation index of 2,348,007.

Check out the top 30 for this month below!

  1. NewJeans
  2. BLACKPINK
  3. LE SSERAFIM
  4. IVE
  5. (G)I-DLE
  6. OH MY GIRL
  7. TWICE
  8. Red Velvet
  9. NMIXX
  10. Girls’ Generation
  11. aespa
  12. MAMAMOO
  13. Apink
  14. fromis_9
  15. STAYC
  16. ITZY
  17. WJSN
  18. Dreamcatcher
  19. H1-KEY
  20. Kep1er
  21. tripleS
  22. Girl’s Day
  23. APRIL
  24. woo!ah!
  25. EXID
  26. cignature
  27. Queenz Eye
  28. LABOUM
  29. CLASS:y
  30. The Wind (The inclusion of The Wind on the list appears to be an error by the Korean Business Research Institute.)

 

Soure: Soompi

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