August Drama Actor Brand Reputation Rankings Announced 2023

Aug 11, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between July 8 and August 8.

Kim Tae Ri, who recently starred in SBS’s “Revenant,” topped this month’s list with a brand reputation index of 4,944,097—marking a 56.50 percent increase in her score since July.

High-ranking phrases in Kim Tae Ri’s keyword analysis included “Revenant,” “Kim Eun Hee,” and “Gu San Young,” while her highest-ranking related terms included “engrossing,” “open the door,” and “scary.” The actress’s positivity-negativity analysis also revealed a score of 86.97 percent positive reactions.

2PM’s Lee Junho came in at a close second with a brand reputation index of 4,905,286, marking a 48.15 percent increase in his score since last month.

Ahn Bo Hyun jumped to third place after seeing a whopping 167.05 percent rise in his brand reputation index since July, bringing his total score for the month to 4,854,130.

Meanwhile, Hong Kyung climbed to fourth place with a brand reputation index of 2,059,287, marking a 40.98 percent increase in his score since last month.

Finally, Girls’ Generation’s YoonA rounded out the top five with a brand reputation index of 1,997,829, marking a 21.84 percent rise in her score since July.

Check out the top 30 for this month below!