October Movie Star Brand Reputation Rankings Announced 2023

Oct 28, 2023

October Movie Star Brand Reputation Rankings Announced 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from September 19 to October 19.

Kang Dong Won topped the list for October with a brand reputation index of 9,928,065. High-ranking phrases in his keyword analysis included “Dr. Cheon and the Lost Talisman,” “possessed,” and “Psick University,” while his highest-ranking related terms included “handsome,” “transform,” and “sincere.” Kang Dong Won’s positivity-negativity analysis also revealed a score of 83.07 percent positive reactions.

Go Yoon Jung took second place with a brand reputation index of 9,312,332, marking a 9.81 percent increase in her score since last month.

Meanwhile, Jo In Sung held onto his spot at third place with a brand reputation index of 5,681,887.

Song Joong Ki shot to fourth place with a brand reputation index of 4,951,374, marking a whopping 225.23 percent rise in his score since September.

Finally, Han Hyo Joo came in at a close fifth with a brand reputation index of 4,709,324 for October.

Check out the top 30 for this month below!

  1. Kang Dong Won
  2. Go Yoon Jung
  3. Jo In Sung
  4. Song Joong Ki
  5. Han Hyo Joo
  6. Kim Nam Gil
  7. Kang Ha Neul
  8. Jung So Min
  9. Lee Yoo Mi
  10. Jeon Yeo Been
  11. Yoon Kye Sang
  12. Lee Byung Hun
  13. Lee Seo Jin
  14. Han Ji Min
  15. Gong Yoo
  16. Ha Jung Woo
  17. Im Siwan
  18. Son Suk Ku
  19. Ryu Seung Ryong
  20. Kim Hye Soo
  21. Park Bo Young
  22. Uhm Jung Hwa
  23. Park Seo Joon
  24. Hyun Bin
  25. Lee Jong Suk
  26. Lee Je Hoon
  27. Nam Joo Hyuk
  28. Jung Woo Sung
  29. Jung Hae In
  30. Ma Dong Seok

 

cr: Soompi

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