October Idol Group Brand Reputation Rankings Announced 2023

Oct 18, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from September 17 to October 17.

BTS rose to the top of the list this month with a brand reputation index of 6,280,605, marking a 9.39 percent increase in their score since September. High-ranking phrases in the group’s keyword analysis included “Jungkook,” “Jimin,” and “V,” while their highest-ranking related terms included “contract renewal,” “congratulate,” and “success.” BTS’s positivity-negativity analysis also revealed a score of 91.10 percent positive reactions.

BLACKPINK climbed to second place for October after seeing a 71.70 percent rise in their brand reputation index since last month, bringing their total score to 4,917,759.

Meanwhile, NewJeans took third place for the month with a brand reputation index of 4,721,727.

IVE came in at a close fourth with a brand reputation index of 4,458,788, marking a 21.03 percent increase in their score since September.

Finally, SEVENTEEN rounded out the top five with a brand reputation index of 3,632,737, marking a 4.30 percent rise in their score since last month.

Check out the top 30 for this month below!

  1. BTS
  2. BLACKPINK
  3. NewJeans
  4. IVE
  5. SEVENTEEN
  6. TXT
  7. EXO
  8. TWICE
  9. Stray Kids
  10. NMIXX
  11. aespa
  12. LE SSERAFIM
  13. NCT
  14. OH MY GIRL
  15. ZEROBASEONE
  16. STAYC
  17. BOYNEXTDOOR
  18. THE BOYZ
  19. H1-KEY
  20. MONSTA X
  21. fromis_9
  22. BTOB
  23. (G)I-DLE
  24. ENHYPEN
  25. Girls’ Generation
  26. MAMAMOO
  27. 2PM
  28. Red Velvet
  29. INFINITE
  30. TREASURE

 

cr: Soompi

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