November Variety Star Brand Reputation Rankings Announced 2023

Nov 3, 2023

November Variety Star Brand Reputation Rankings Announced 2023

 

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from October 4 to November 4.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 1,851,130 for November. High-ranking phrases in Yoo Jae Suk’s keyword analysis included “You Quiz,” “Running Man,” and “How Do You Play?,” while his highest-ranking related terms included “talk,” “challenge,” and “communicate.” The star’s positivity-negativity analysis also revealed a score of 84.78 percent positive reactions.

Tak Jae Hoon rose to second place with a brand reputation index of 1,447,194, while Shin Dong Yup followed at a close third with an index of 1,372,960.

Park Myung Soo came in fourth place for November with a brand reputation index of 1,264,876, and Park Na Rae rounded out the top five with a score of 1,228,943.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Tak Jae Hoon
  3. Shin Dong Yup
  4. Park Myung Soo
  5. Park Na Rae
  6. Jun Hyun Moo
  7. Kang Ho Dong
  8. Seo Jang Hoon
  9. Kim Jong Kook
  10. Ahn Jung Hwan
  11. Lee Kyung Kyu
  12. Kim Gura
  13. Kim Sook
  14. Kim Sung Joo
  15. Kim Min Kyung
  16. Lee Sang Min
  17. Song Ji Hyo
  18. Jo Se Ho
  19. Cha Tae Hyun
  20. HaHa
  21. Lee Soo Geun
  22. Jung Hyung Don
  23. Yoo Se Yoon
  24. Yoon Jong Shin
  25. Jang Do Yeon
  26. Kim Jong Min
  27. Kim Joon Ho
  28. Hong Hyun Hee
  29. Song Eun Yi
  30. Jung Joon Ha

 

 

cr: Soompi

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