November Boy Group Brand Reputation Rankings Announced 2023

Nov 10, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from October 11 to November 11.

BTS topped the list for the 66th consecutive month with a brand reputation index of 9,173,202, marking a 54.46 percent rise in their score since October. High-ranking phrases in BTS’s keyword analysis included “Jungkook,” “Billboard,” and “album,” while their highest-ranking related terms included “record,” “sell,” and “award.” The group’s positivity-negativity analysis also revealed a score of 90.98 percent positive reactions.

SEVENTEEN rose to second place with a brand reputation index of 5,319,383, marking a 16.81 percent increase in their score since last month.

Meanwhile, NCT took third place for November with a brand reputation index of 3,630,678.

Rookie boy group RIIZE entered the rankings at fourth place this month with a brand reputation index of 2,466,798, while EXO rounded out the top five with an index of 2,264,965 for November.

Check out the top 30 for this month below!