March Boy Group Brand Reputation Rankings Announced 2024

Mar 8, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from February 9 to March 9.

SEVENTEEN continued their reign at the top of the list this month with a brand reputation index of 4,049,176 for March. High-ranking phrases in their keyword analysis included “OST,” “album,” and “ticketing,” while their highest-ranking related terms included “record,” “participate,” and “release.” The group’s positivity-negativity analysis also revealed a score of 81.54 percent positive reactions.

TWS entered the rankings at second place this month, scoring a brand reputation index of 2,835,019 for March.

Meanwhile, THE BOYZ held onto their spot at third place with a brand reputation index of 2,832,031.

NCT came in at a close fourth with a brand reputation index of 2,807,659, marking a 2.55 percent increase in their score since February.

Finally, RIIZE rounded out the top five with a brand reputation index of 2,241,767 for March.

Check out the top 30 for this month below!