February Variety Show Brand Reputation Rankings Announced 2024

Feb 4, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from January 4 to February 4.

“Miss Trot 3” held onto its spot at the top of the list this month with a brand reputation index of 10,592,600, marking a 19.62 percent rise in its score since January.

High-ranking phrases in the audition show’s keyword analysis included “viewership ratings,” “death match,” and “voting results,” while its highest-ranking related terms included “challenge,” “vote,” and “advance.” The program’s positivity-negativity analysis also revealed a score of 93.07 percent positive reactions.

“King of Active Singers” rose to second place with a brand reputation index of 9,757,597, marking an impressive 57.72 percent increase in its score since last month.

JTBC’s “Sing Again 3” took third place with a brand reputation index of 7,662,350, marking a 29.68 percent rise in its score since January.

Meanwhile, “Home Alone” (“I Live Alone”) came in fourth place with a brand reputation index of 7,177,282 for February.

Finally, “My Little Old Boy” rounded out the top five with a brand reputation index of 5,571,784, marking a 21.58 percent increase in its score since January.

Check out the top 20 for this month below!