February Advertisement Model Brand Reputation Rankings Announced 2024

Feb 7, 2024

February Advertisement Model Brand Reputation Rankings Announced 2024

 

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from January 2 to February 2. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for February.

Soccer star Son Heung Min held onto his spot at the top of the list this month with a brand reputation index of 1,871,175.

Meanwhile, trot singer Lim Young Woong rose to second place with a brand reputation index of 1,487,362 for February.

Celebrity chef Baek Jong Won shot to third place after seeing an impressive 78.26 percent increase in his brand reputation index since last month, bringing his total score for February to 990,405.

BLACKPINK came in at a close fourth with a brand reputation index of 945,927, marking a 59.63 percent rise in their score since January.

Finally, actor Gong Yoo rounded out the top five with a brand reputation index of 875,553, marking a whopping 99.92 percent increase in his score since last month.

Check out the top 30 for this month below!

  1. Son Heung Min
  2. Lim Young Woong
  3. Baek Jong Won
  4. BLACKPINK
  5. Gong Yoo
  6. ASTRO’s Cha Eun Woo
  7. NewJeans
  8. Ma Dong Seok
  9. Kim Hye Soo
  10. Lee Hyori
  11. Yoo Jae Suk
  12. Kim Jong Kook
  13. IVE
  14. Park Seo Joon
  15. Kim Ho Joong
  16. SEVENTEEN
  17. LE SSERAFIM
  18. Jung Woo Sung
  19. Young Tak
  20. Lee Chan Won
  21. Girls’ Generation’s YoonA
  22. BTS
  23. IU
  24. Park Bo Gum
  25. Kim Yoo Jung
  26. Jo Jung Suk
  27. Lee Seo Jin
  28. aespa
  29. Jung Hae In
  30. Park Bo Young

 

 

cr: Soompi

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